Recently, I had a conversation with a store owner who launched their ecommerce site using eComNation. With a fabulous ecommerce store and all fundamentals in place, they started attracting steady flow of visitors.
One month, two months and then three months….sales numbers aren’t moving. Visitors are growing, money is being spent to attract them but the bank account isn’t ticking.
Sad but true. This is the story of a large number of ecommerce sites.
Sales do not match up to the number of visitors.
Countless ecommerce websites bleed money every single day because all they are involved in is the Dog Fight.
Yes, it’s the Dog Fight. Let me explain this.
Out of 100 odd visitors to an ecommerce site, here are some statistics:
3% of visitors are active buyers
7% visitors are open for buying but they are not actively shopping
30% visitors are aware of your solution but they’ll buy sometime in future (usually from somewhere else)
30% visitors are not consciously thinking to buy
30% are non-customers
Here is the dog fight.
Virtually every ecommerce site is focused on selling to the 3% active buyers. So, all they are trying to do is command attention of an extremely small number of buyers, by every possible means - advertising, special offers, banners and promotions.
Very few stores are focusing on the 37% non-buyers (B & C above)
A vast majority of visitors are closing browser window in a few seconds. These are the people who can be attracted, nurtured and converted to become your customers. If you can capture some of these non-buyers and turn them into active buyers, your sales are going to go up. Out of these 37 non-buyers, if can just get 3 more people to buy, your sales numbers are going to be exactly double.
Statistically, a very small number but the impact on your turnover is big - really big.
A couple of years ago, when I consulted with an ecommerce site, we faced a similar problem.
The site sold office signs to corporate customers. Using the same strategy (attract non-buyers into active buyers), we increased sales by 47% in just 3 months. Same traffic, same website and no change in the product range.
How did we do it?
This dirty little secret is called “Three Step Marketing”. Here is how it works:
Step 1: Capture name and email address of non-buyers
Step 2: Follow up and convert non-buyers into active-buyers
Step 3: Sell to your active buyers
As simple as it might sound, it isn’t.
The reason why it is easier said than done is because it requires a deep understanding of what the non-active buyer might be interested in and then crafting an offer to attract them. And of course, following up with them to convert. In typical online marketing language it is also called a “sales funnel”.
So, Why did I told you the entire story?
There are two reasons why I shared the story with you.
Reason #1: Start capturing leads as quickly as you can
If you aren’t capturing leads (name and email addresses of your site visitors), do that immediately. My favorite website to help you accomplish this is https://www.optimonk.com/. Once you capture the leads, follow up through emails.
Reason #2: I am coming up with a surprise gift for you
For the first time, I am going to unlock the insider secrets to double your online sales with “Three Step Marketing”. You don’t need thousands of visitors to grow your business online. Instead, you need a great conversion strategy.
On October 14th (exactly one week from now), I am going to publish a free report based on the “Three Step Marketing” approach.
In this extremely valuable report, you will discover the exact blueprint and techniques I use to systematically and predictably double or even triple your online sales. I know it sounds magical or even unbelievable.
But remember, a small impact on your conversion rates can have big impact on your sales. If you do the math right, and focus on the right things, it is doable.
Keep your eyes on the next weeks Newsletter.