Lance Armstrong is considered to be the greatest athlete in the world. He won the most demanding and grueling athletic event - Tour De France, 7 times in a row.
The Tour De France requires you to race on a bicycle for 28 days and cover over 2000 miles. No other sport challenges you to this extent. Additionally much of this route is slippery and very dangerous. It involves going up and down very high mountains.
What's most shocking about Armstrong's achievement is the fact that he was diagnosed with a Stage III cancer at the age of 25. The cancer had already spread to his brain and lungs. He was given only a "few days" to live on this planet. Armstrong didn't give up.
He not only survived the life threatening cancer, but also started preparing for the upcoming Tour De France. Ultimately he won the next FIVE Tour De France races, after recovering from Cancer.
In an interview, when someone asked about the secret of his success, he mentioned - "If his closest opponents could do 2% better, they would win".
What's the 2% factor?
Armstrong did 2% better in every part of his preparation. Prior to the race, he would go through the entire terrain at least two times. He studied and made plans to tackle every slope and turn. He didn't miss out to practice for even a single day. He measured and monitored every vital health sign in his body and kept detailed records of exercise and diet. In short, he prepared like nobody else.
The same could be true for your business
If you do the grunt work and prepare like nobody else, competition would be irrelevant. Doing 2% better involves at least 20% better learning and 100% better planning.
This 2% effect philosophy will make you soar through the competition and be "Lance Armstrong" in your own "Tour De France" .